The success or failure of an online business depends on its conversions. Driving visitors to your site is one thing, but converting them into buyers is another story. It may be the most difficult part for a marketer, but it’s definitely rewarding and necessary. It’s a matter of perseverance, testing, and making incremental changes. Marketers make use of different approaches and innovations to increase conversions in their online businesses, but it takes a bit of psychology to get people to buy your product.
When potential customers or your site’s visitors see actual people buying your product, they’ll feel more motivated to buy your products, too. People tend to follow what others are doing. This social proof is effective because it gives people the confidence and trust to buy, subscribe, or follow your call to action. Proven to increase conversions, social proof is one of the strongest marketing strategies. It creates a certain urgency and pushes people to purchase.
One way of providing social proof is utilizing software that automatically generates notifications and shows real conversions, sales or sign-ups to visitors of your page. One of the newest social proof apps available in the market today is called Provely. This application creates small pop up notifications on sales or landing pages that show people who recently bought products, subscribed to an email list, or registered to a webinar. This tool allows you to customize and produce widgets, informing visitors about what other people are doing on your site.
Provely is a cloud-based app that creates a short notification with the real name, profile image, time and date, and location of people who bought your product. It is simple and easy to use software. You can use this app on any web page you control. You can also set your text, logo, and the time intervals of when your notifications will be shown. You have a choice of different pop up templates and you can use different color schemes as well.
Provely has three campaign types: live (real time), rotate (over a selected period), and past data. Live campaign is best for large volume sites, rotate for medium volume sites, and past data for small volume and startups. You can set the time interval for both rotated and past data notifications. It can display lead and sale notifications from a particular country, tailoring your conversion proof to your specific audience. Moreover, Provely supports different website platforms for easy integration. It will work on pretty much any platform, as long as you can insert a snippet of code into the page(s) on which you want Provely to display.
Positives
Many marketers use social proof as an approach to increase conversions, and having software such as Provely to make it easier and automate the process is a huge help. Anyone can do it because Provely is user friendly. Its customization features lets you add your personal touch to your notifications. If you want to be less intrusive, this conversion proof app allows you to adjust time intervals, which is a feature not present in other similar software. Besides real time conversions, Provely can show past ones. This is helpful for online businesses that are just starting.
Negatives
Provely can currently only show conversion notifications. It would be nice to see Provely collect reviews and testimonials and display them as well. The past data campaign type can be counter-productive if you have very little conversion data.
Conclusion
One way for online marketers to increase conversions is to provide social proof. This can be easily implemented by using Provely. Although this app has its limitations, you’ll find some unique features in it such as time intervals and more options to change the style of your widgets. Providing a potential of up to 20-30% increase in conversions and sold at an affordable price, Provely can be a worthy investment.
Check out the demo video below to see Provely in action
Buy through our link and you’ll automatically receive the following bonus for free!
Affiliate Disclosure: If you click on a link on our website and purchase an item, we may receive an affiliate commission. Regardless, we only recommend products or services believed to add value to our readers. As an Amazon Associate, we earn from qualifying purchases.
